New arrivals
Autumn / Winter 2021
Shop AW21
The idea
Wardrobe classics,
sliced and re-seamed
A trench coat that becomes two. A T-shirt with its own face. A sweater that argues with itself. Every SIRLOIN piece starts from something you already own, then takes a left turn.
Always in stock
The Classics
Shop Classics
Instant Basics
Basics that aren't
The SIRLOIN waistband brief, the tape, the two-in-one: small pieces with a big mouth. Made in small runs and restocked all year.
As seen in
Numero China✦YOHO! GIRL✦Marie Claire HK✦Modern Weekly✦Metal Magazine✦Nylon China✦Harper's Bazaar China✦OK! China✦Sicky Magazine✦Violet Book Japan✦Nylon Japan✦Free Magazine✦Dazed & Confused✦Another Magazine✦Vogue Taiwan✦Vogue Italy✦Naamoloze Map✦L'Officiel✦Numero China✦YOHO! GIRL✦Marie Claire HK✦Modern Weekly✦Metal Magazine✦Nylon China✦Harper's Bazaar China✦OK! China✦Sicky Magazine✦Violet Book Japan✦Nylon Japan✦Free Magazine✦Dazed & Confused✦Another Magazine✦Vogue Taiwan✦Vogue Italy✦Naamoloze Map✦L'Officiel✦


The studio
Shanghai-born,
Stockholm-bred
Founded in 2015 by Mao Usami and Alve Lagercrantz, SIRLOIN cuts classic wardrobe pieces open and puts them back together with a wink. Shown at Shanghai Fashion Week since AW17.
Our story

















