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Autumn / Winter 2021

Clothes with a
sense of humour

SIRLOIN AW19 lookbook

The idea

Wardrobe classics,
sliced and re-seamed

A trench coat that becomes two. A T-shirt with its own face. A sweater that argues with itself. Every SIRLOIN piece starts from something you already own, then takes a left turn.

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SIRLOIN SS19 lookbook

Instant Basics

Basics that aren't

The SIRLOIN waistband brief, the tape, the two-in-one: small pieces with a big mouth. Made in small runs and restocked all year.

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As seen in

Numero ChinaYOHO! GIRLMarie Claire HKModern WeeklyMetal MagazineNylon ChinaHarper's Bazaar ChinaOK! ChinaSicky MagazineViolet Book JapanNylon JapanFree MagazineDazed & ConfusedAnother MagazineVogue TaiwanVogue ItalyNaamoloze MapL'OfficielNumero ChinaYOHO! GIRLMarie Claire HKModern WeeklyMetal MagazineNylon ChinaHarper's Bazaar ChinaOK! ChinaSicky MagazineViolet Book JapanNylon JapanFree MagazineDazed & ConfusedAnother MagazineVogue TaiwanVogue ItalyNaamoloze MapL'Officiel
Mao Usami
Mao Usami
Alve Lagercrantz
Alve Lagercrantz

The studio

Shanghai-born,
Stockholm-bred

Founded in 2015 by Mao Usami and Alve Lagercrantz, SIRLOIN cuts classic wardrobe pieces open and puts them back together with a wink. Shown at Shanghai Fashion Week since AW17.

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